Sales Promotion and Direct Marketing
Sales Promotion and Direct Marketing is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in promoting products and services directly to consumers. The course explores the dynamic and evolving landscape of sales promotion and direct marketing in both traditional and digital contexts. The course emphasize on practical skill of creating a full plan of sales promotion and direct marketing.
In this project, we focus on developing a comprehensive sales promotion and direct marketing plan for a flower shop. The primary objective is to enhance sales numbers by leveraging effective promotional strategies tailored to the flower industry's unique characteristics and consumer preferences.